In the course of the pandemic, increased digitalization has also found its way into events. Marketing festivals, conferences, trade fairs and all kinds of events that would have filled event spaces with people before 2020 took place digitally. Recently, event organizers have been increasingly mixing tried-and-tested and digital concepts. So-called hybrid events take place on site and are also made accessible to participants online. Speakers are faced with new challenges as a result. Because what is presented must be effective both online and on site.
A new form of stage
When PowerPoint presentations are presented to a live audience, they are usually sitting right in front of it. They interact with the audience, raise their hands, answer questions and study people's facial expressions for feedback. Virtual presentations, on the other hand, are different. Speakers and viewers are now faced with barriers. The anonymity becomes greater, the screen smaller. The focus is no longer on the speaker, but on the presentation.
At hybrid events, speakers are on a virtual and real stage at the same time and need to be flexible. It is not only through body language that both parties must now be made aware of the added value of what is being presented. The presentation must also adapt to the hybrid model. Proper preparation of the presentation is therefore crucial for the success of your appearance.
PowerPoint for hybrid events - the challenge starts with the preparation
When designing PowerPoint presentations for hybrid events, the biggest challenge is to appeal to and captivate both digital and "on-site" audiences. Even beyond the hybrid model, it is more challenging to offer digital viewers an exciting presentation. In hybrid presentations, it is important to put yourself in the shoes of both groups.
Keep the text of your PowerPoint presentation pragmaticso that your audience's attention is not constantly switching between you and the text. At the same time, bear in mind that digital viewers will see your presentation on a small monitor or even a smartphone. Therefore, make sure that your slides are kept simple & easy to read (little text, sufficiently large font, etc.) Animations and videos must be smartly integrated, as they tend to cause problems, especially with online transmission. We will be happy to help you create design highlights for a hybrid audience and to provide the important red thread through your presentation so that everyone in the audience remains captivated.
"Hello? Can everyone see the presentation?" - Support on site
We were able to work with our "On-site service have already accompanied several speakers during hybrid presentations. Even for self-proclaimed technology professionals, the challenges on site should not be underestimated. Hybrid presentations are a recipe for many avoidable mistakes. Take a look at the location in advance. Keyword: comprehensible sound! Check whether your moving images create the desired effect both digitally and on location.
We are also happy to offer you on-site support. Especially when it comes to important events such as annual press conferences, where sensitive data is handled. For example, our PowerPoint experts can support you by adding important information to your presentation in the final minutes. We are happy to arrive the day before the event and check the technology and other equipment so that you can fully focus on your presentation.
Follow-up with added value
A good follow-up is primarily done with the digital audience in mind. Because while the audience on site is fully focused on you, the digital audience is exposed to various distractions. WhatsApp, coffee, checking emails, other events. The temptation is great.
One possibility is, Record your presentation. This means you can even make your presentation available to interested parties who were unable to attend. Don't forget digital handouts. For slim presentations, this can already be made available unchanged. Please leave any Contact details or social media linksto get in touch with viewers.
Hybrid events bring both opportunities and challenges. The key to a successful hybrid PowerPoint presentation is to put yourself in the shoes of both target groups. Our team of experts will be happy to support you with the creation, preparation and follow-up work and will also be at your side on site if required.
