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Category: i-nsider-knowledge
11.03.2024

Guidelines for PowerPoint presentations – the right mix makes the difference!

Source: Internal

PowerPoint presentations are often dull, overloaded and far too long. It beats around the bush instead of getting to the point, the message is vague and the presenter reads everything off the slide. Yawn. Because you can read for yourself...
Fortunately we know at i-pointing exactly how to avoid all these things and 1 A presentations. And because our designers have the necessary know-howwe would like to share (at least some of it) with you.
I have read the following elements in PowerPoint presentations are the focus here. For each point we will some guidelines that are worth paying attention to. So just sit back and enjoy:
/ Text & font
/ Graphics
/ Colors 
/ Animations
/ Photos / Pictures
/ Diagrams

Text & font - less is more?

You often hear "less is more", especially with PowerPoint presentations. Yes and no.
Yes, because it the format does not allow entire novels to be presented and you only have so much space on one sheet.
No, because dry facts alone are simply not enoughto keep the audience on the edge of their seats. Presentations are also nothing more than storiesjust in a different format. Stories move and reach the audience in the same way that a Enumeration of facts never manages. That's why we at i-pointing have developed a In-house copywriter who strikes the optimal balance between important and interesting. and presents them accordingly.

Graphics - not too many bells and whistles

PowerPoint Design has an incredible amount to offer technically (especially since PowerPoint 2007). Unfortunately, presenters often think that just because there are all these technical bells and whistles you have to squeeze it into every slide. Graphics are the be-all and end-all, but they should also be Used sparingly when it comes to communicating complex content. When listeners are forced to listen, decipher several complex graphicsyou have already lost them. Therefore, the following definitely applies here, less is more.
Important: For image material that was not created by you, be sure to pay attention to the Copyright.

Colors - calm rather than bright

Overly colorful PowerPoint presentations are a no-go. Above all, colors should only be used to to better clarify relationships and then also according to the same color scheme. Strong contrasts and a clear contrast of the text (black text - white background) are particularly important. Also a Quiet background - especially when it runs through the entire PowerPoint presentation - is of great importance. In our Contribution to the topic "Color theory" (insert link to article here) we have summarized all the information on the meaning of colors in PowerPoint presentations.

Animations - moving pictures

Animations bring your presentations to life and capture the attention of your audience. As with all other elements, you should use moving images, texts and diagrams in a targeted manner and only if they help to structure and better communicate content. serve. At i-pointing we work with a Motion designer who is our expert in the field. He decides exactly how, what and, above all, how much you should animate customized according to customer requirements and the aim of the presentation. On this topic we have also a blog post (insert link to article here), where he gives us a little insight into his exciting work.

Photos & images in PowerPoint - something for the eye

In addition to a well-presented story, photos and pictures those elements that can evoke emotions and feelings and thus get the message across all the more effectively. Especially then, When presentations are very sober and fact-based, pictures help to create an emotional level. to bring in. Pictures can also be as metaphors for the content if you know how to use them skillfully.
As with animations, the following also applies Do not overload the foilbecause otherwise you are quickly Visually overwhelmed.

Diagrams - simplify many things

Data and figures are something for the Presentation in diagrams and charts. Quite simply because they are also the Simplification of details and content these. There are for different purposes of data also corresponding optionshow they can be displayed. From Line, column, bar and stacking charts, from organizational charts to column and pie charts - There are no limits to the possibilities here.
PowerPoint Design has a lot to offer. The Correct use of different elements is crucial here. How they do this perfectly with each other, you can find out from us. If you have not yet Part of the Slideforce are, you will learn here more about us.

Melissa Zidek Social Media Manager at i-pointing

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