A company to the outside world requires a great deal of sensitivity. A presentation decides whether you Winning customers, partners and investors and how to position yourself in the long term. The entire team in the foreground and not just the presenters. It's not just about making your and touch the other person, but also their own drive and motivation. and ultimately to make them clear: Why your company in particular?
How a Successful company presentation succeeds, we tell in our article
Define your goal(s)
In simple terms, you want to use Introduce your company in your presentation and quickly convey who the audience is dealing with. There are also numerous other nuances such as curiosity about the company's background, generating demand, arousing requirements, sympathy and positive emotions cause.
Define your target group
Only if you know exactly, who you are addressing with your company presentation, you can and serve their needs. It is therefore essential that you not only tell what you can do, but what you can do for your target group. For this it is important to Needs, preferences and previous knowledge to know.
The look is everything - presentation design & preparation
Leave your Presentation from the professionals for presentation design create. We at i-pointing have been in the business for over 20 years and know how the presentation rabbit runs. We define together with you your goals and target groups and develop a customized presentation for you. Remember that first impressions count. You won't get a second chance to correct what may not have come across perfectly. A logical and stringent structure (link to blog post structure PPT), an exciting story, the right colors, fonts and design in combination decide how your presentation is received.
How well do you know your company?
Whether you work for the company as an employee or as a freelancer, you should know it like the back of your hand. That is why it is relatively There is no point in throwing facts and figures at your audience or giving a lengthy history of the company's founding. to let off steam. Both will put your audience to sleep.
Instead, tell us what makes your company specialand only mention the really important figures. What is the The heart of your company, what makes it so special. Work with Emotions and memories that you awaken in your audience.
Whether you work for the company as an employee or as a freelancer, you should know it like the back of your hand. That is why it is relatively There is no point in throwing facts and figures at your audience or giving a lengthy history of the company's founding. to let off steam. Both will put your audience to sleep.
Instead, tell us what makes your company specialand only mention the really important figures. What is the The heart of your company, what makes it so special. Work with Emotions and memories that you awaken in your audience.
Less is more
Remember that Your listeners have neither the attention span nor the time have to listen to a lengthy presentation. Work with the most necessary facts and figuresbut keep it short and crisp. Avoid long and complex sentences. It's not because your audience isn't intelligent enough. It is overwhelmed by all the information that is fed to us every day and therefore has to sort it outso that the brain doesn't run amok.
Tell your story, but please tell it without mistakes
That Storytelling has been part of PowerPoint presentations for some time nowwe have described in a separate blog post. So take advantage of the Power of stories to pick up your listeners. Wrap facts and figures in stories that are hidden behind them, refer to Recount anecdotes from the company and show the human side of your company. So don't try "The company was founded in 2010", but "In 2010, our CEO had the idea when she saw an advertisement about XY. The company was then founded in her living room".
An aspect that should not be mentioned separately, but which unfortunately is neglected time and again is spelling. We have an in-house copywriter who not only likes to create the content of your presentations, but also proofreads them and helps you to optimal and flawless formulations to find
During a company presentation, you can present yourself as a Guide based on the following W-questions:
Define your Why
This point is about your Vision and mission. Tell us, why you exist and what problem(s) you want to solve. In order to get an introduction that will capture the attention of your listeners, start with the problem. Is it particularly one under which the customers themselves suffer, or one that is superficial and omnipresent (environmental pollution, digital technologies for people, etc.), the Triggering emotions.
Who are the people behind the company?
Facts, figures and products are great, but the The people behind it are the makers. They are made of Flesh and blood and therefore tangible. So set your Team before. Provide an overview of the Company structure, employees and their skills.
When it all started and where can you be found?
Of course, it is also interesting for the audience to know when you first became active. This also includes important Milestones of the companythat have made you what you are today.
Do you have Several locations, branches, markets or areas of operationmention them too. After all, their presence indicates that you the demand in a corresponding market or at one location.
What exactly what do you do?
This point is very important and should be extremely well prepared and formulated. Because that's what it's all about, Describe your product or service without getting bogged down in too many technical details. Details to catch. The To explain the most necessary and important thingsthat the target audience understands it and can grasp its benefits. Here, for example, you can include links that can be helpful in the event of any queries or more in-depth questions.
What for do you need that?
As the cherry on top of the cream, you now present in this part Your solution to the problem outlined at the beginning. Become here and emphasize the advantages as well as the actual benefits. for your customers.
How is your way of working?
A particularly confidence-inspiring way to win over your audienceis to give an insight into the way you work. What are your Methods and your approach. Here References plays a major role. Have customers provide you with sound bites and refer to projects that have already been completed and achieved successful results. To do this, find a similar problem to the one you described in the presentation. and show how you have successfully solved it in the past.
The conclusion of your presentation
Do not end your presentation abruptly. Call for a Motivation to take the first step such as "Become part of our mission". One Inviting questions is always a good way to end a presentation and give the audience space to ask questions. to give. Do not forget your Insert contact details so that people know how to reach you can.
Good presentations need expertise. We help you to create a presentation for your individual purposes and support you with technical and content-related issues. Questions.
You are welcome to Contact up with us!
