As leading provider and professional in the field of PowerPoint presentations At i-pointing, we deal with the question on a daily basis: How do we design creative presentations that make our customers exactly the effect they want achieve? After all, we are absolute Professionals in the field of designbut the content also plays an equally important role. That's why we want to focus here on Topic Stoytelling and discuss how it every PowerPoint presentation can rise from the doldrums of boredom and dreariness.
What is storytelling?
Storytelling - to tell stories - is the communication of information, knowledge, opinions, values, etc. This can be done orally or in writing, but also via images, videos and animations. Storytelling is a form of communication that is thousands of years old. Now Companies and agencies discover storytelling for themselveswith some differences, but also overlaps.
Why storytelling?
Imagine sitting in a presentation and having facts and figures thrown at you. Your brain very quickly starts to switch off and focus on other things. The Microsoft Attentions Span Report from 2015 found that the human attention span is constantly shrinking and is now even one second shorter than that of a goldfish (9 seconds). While in the year 2000 the average attention span of a person was still 12 seconds, it shrank to just 8 % in 2013. We have now reached the year 2023 and it is relatively likely that it has decreased even further in the past 9 years.
Storytelling represents the People and their experiences and realities of life into the focus. Companies and their products are communicated as an enrichment for customers. The focus is not only on fact-based information when communicating information, but also on Emotions and memories.
Storytelling in PowerPoint presentations - is it possible?
Presentations - be it Company, product or offer presentation - are characterized by their strong focus on facts. Although these are essential, the Type of mediation but usually not very efficiently. Listeners soon start to drift off and the desired effect is not achievednamely to attract investors and new customers, to sell products and much more. And you have invested a lot of time, energy and money in a presentation.
It is at the Time to rethink the way we convey content in presentationsto hold attention and create tangible images in the minds of those addressed. Studies show, that stories that are conveyed with the help of storytelling sell 2-5 times better and are remembered 22 times longerthan dry facts and figures.
Advantages of storytelling in PowerPoint presentations
1) The core message is relevant for everyone
What everyone involved immediately recognizes through storytelling is the Initial problem. Because if you involve the audience right from the start, you make the problem in the context of actual and not abstract Realities of lifeattention is aroused and everyone is on the same page.
2.) The problem presented brings the solution almost by itself
Now that If everyone involved knows the problem, the solution is almost by itself. You don't have to start by Advantages and benefits of a company or product and tell them why they should buy exactly this product or invest in this company. Because in the story with the existing problem, you already have the Added value and the solution integrated and only needs to unfold it beautifully in the next step.
3) All participants on an equal footing from the outset
The beauty of storytelling lies not least in the fact that everyone is involved in the story from the very beginning. at the same level of knowledge are. After all, you also get involved in the topic at the same time. This shows potential investors, colleagues and customers that their problems and challenges are taken seriously. and addressed. In addition, one is also a sensible solution for this. The participants were picked up on an emotional level, their feelings, expectations and fears were given space.
If you leave Content and visual design one red thread follow, the result is not simple PowerPoint presentations, but experiences. There are exciting stories in every company, every idea and every productbecause there are people behind them. And their careers are usually extraordinary and varied.
At i-pointing, we have recognized the relevance of stories recognized this a long time ago and have In-house copywriter who helps our clients toto tell their stories captivatingly and effectively and achieve the desired result.
You want your presentations polish the content and visual appearance or have it created from scratch? We will gladly send you a Offer to.
Sources:
https://www.cmm.at/storyguide/#storytelling-praesentationen
https://de.scribd.com/document/265348695/Microsoft-Attention-Spans-Research-Report#
