Osram futuristic lightprojection
Little Bee - That's its name, the concept car from Osram. What reached us as a wild idea, listed as an Excel data sheet, developed into a visionary product!
The requirement: Visualize different possibilities of a driverless vehicle in a communicative exchange with passers-by. Who has the right of way? When do I park out or am I allowed to cross the street?
Our solution: 3D renderings that represent the described idea in different scenarios. Sometimes the car projects different messages on its windows, sometimes on the road itself. This is how ideas are visualized!