What is conceptual design?

Have you ever tried to tackle a project without a plan? Even if it is not visible at first glance in the final product:A good plan is crucial to the outcome.This phase of planning is called “conceptual design”. It takes place before the project is executed.
We'll show you why good planning is important and how we implement it at i‑pointing.

This is what conceptual design is for

Conceptual design is the basic framework, i.e. the idea, behind every creative work.It forms the cornerstone of a meaningful designand starts in the head. This idea is then developed in the form of sketches and notes.

Our designers ask themselves various questions:
/ “What do I want to express?”
/ “How do I convey my thoughts and what form do I use?”
/ “Who do I reach with my designs?”

Therefore, the goal in this phase is to find answers to these questions,so that something “touchable” emerges from something abstract.Concept and execution must be in harmony in the final product.

Conceptual design at i‑pointing

Conceptual design plays a big role at i‑pointing.Supported by a briefing with our customers and extensive research, we conceptualize how the company's design elements can be integrated and which idea should be communicated.A structure helps to convey complex content in an understandable way for the desired audience.

There is not only a concept for the end product, such as a PowerPoint presentation or a Word document, but also for individual elements. These form the big picture like building blocks. Illustrations, infographics or animations, among other things, are designed and the goals of these elements are determined.A well-developed conceptual design is ultimately the keyto convey information clearly andred threadto maintain.

At i‑pointing we often have several designersslideforceinvolved in conceptual design to integrate different ideas and perspectives. Once thoughts have been written down, ideas have been sketched and plans have been discussed, the conceptual design phase comes to an end and the execution of the concept begins.

Before we start production, we like to discuss our ideas with our customers.Feedback can thus be optimally incorporated into the final product.

Do you need help visualizing your ideas? We are happy to support you in the form of PowerPoint presentations, documents and more.
Ourquotestarts with the conception and discovery of your idea.
We are happy to hear from them!