Guidelines for PowerPoint presentations – the right mix makes all the difference!

PowerPoint Presentations areoften boring, overloaded and far too long. People beat around the bush instead of getting to the point, the message is vagueand the person presenting reads everything nicely from the slide. Yawn. Because you can read it yourself...
Fortunately, weat i‑pointing know exactly how to avoid all of these thingsand create 1 A presentations. And becauseour designers have the necessary know-how, we want to share (at least some of it) with you.
Thefollowing elements in PowerPoint presentationsare the focus. For each point we willpresent some guidelinesthat are worth taking into account. So just sit back and enjoy:
/ Text & Font
/ Graphics
/ Colors
/ Animations
/ Photos / Images
/ Diagrams

Text & writing – less is more?

One often hears “Less is more”, especially during PowerPoint presentations. Yes and no.
Yes, becausethe format doesn't allow you to read entire novelsand you only have so much space on a slide.
No, becausejust dry facts alone are simply not enough to keep the audience engaged.Presentations are nothing other than stories, just in a different format. Stories move and reach the audience in a way that alist of factsnever can. That's why we at i‑pointing have anin-house copywriter who pays attention to the optimal balance between important and interestingand presents it accordingly.

Graphics – not too many bells and whistles

PowerPoint Design has an incredible amount to offer technically(especially since PowerPoint 2007). Unfortunately, presenters often think, just because it's allthese technical bells and whistlesis available, you have to squeeze it into every slide. Graphics are the be-all and end-all, but they too shouldused sparinglywhen it comes to conveying complex content. When listeners are forced todecipher multiple complex graphics, you've already lost it. Therefore, the following definitely applies here:less is more.
Important: For images that were not created by yourself, be sure to pay attention to theCopyright.

Colors – better calm than bright

Overly colorful PowerPoint presentations are a no-go. Above all, colors should only be used to better clarifyrelationships and then also according to the same color scheme. Strong contrasts and a clear contrast of the text (black text - white background) are particularly important. Acalm background - especially if it runs through the entire PowerPoint presentation - is also very important. In ourarticle on the topic of “color theory”(insert link to article here) we have summarized all the information about the meaning of colors in PowerPoint presentations.

Animations – moving images

Animations give your presentations lifeand capture the attention of your audience. As with all other elements,moving images, texts and diagrams should be used specifically and only when they serve to structure and better convey content. At i‑pointing we work with amotion designer who is our expertin the field. How, what and, above all, how much exactly one should animate is decidedindividually according to the customer's wishes and the aim of the presentation. Wehave also written a blog post(insert link to post here) on this topic, where he gives us a little insight into his exciting work.

Photos & pictures in PowerPoint – something for the eye

In addition to a well-presented story, photos and imagesare the elements that can evoke emotions and feelings and thus convey the message all the more effectively. Especially whenlectures are very sober and fact-based, images help to bring in an emotional level. Images can alsoact as metaphors for the contentif you know how to use them skillfully.
It is also important - similar to animations - not to overload theslide, otherwise you will quicklyvisually overwhelmed.

Diagrams – simplify a lot of things

Data and numbers are forrepresentation in diagrams and charts. Simply because they alsoSimplification of details and contentthis one. There are also corresponding options fordifferent purposes of data how they can be represented. Fromlines, columns, bar and stack diagrams to organizational charts and column and pie charts - there are no limits to the possibilities here.
PowerPoint Design has a lot to offer. Thecorrect use of different elementsis crucial here. You can find out from us how you can coordinate thesetogether perfectly. If you are not yetPart of Slideforce, find outheremore about us.