glossary

PresentationknowledgefromAtoZ.

Here you will find the central terms of our work clearly explained so that you know exactly what we are talking about in every presentation project.

Design & Accessibility

Accessibility

WCAG-compliant presentations: sufficient color contrast, alternative texts, correct reading order and keyboard usability.

AI & automation

Al-ready template

A template designed so that AI tools can fill them reliably and in compliance with CI – the bridge between automation and brand compliance.

Design & Accessibility

Alternative text

A text description of images and graphics that screen readers read aloud. An essential part of accessible, WCAG-compliant presentations.

AI & Automation

Automation

The use of appropriate tools and processes to complete recurring presentation tasks faster and more consistently.

Strategy & Impact

Corporate Identity

The overarching self-image of a brand made up of values, language and appearance. The corporate design is its visible part.

Basics

Design migration

The transfer of existing presentations into a new design or system - for example after a rebranding or platform change, implemented CI-compliant and efficiently.

Strategy & impact

Narrative structure

The conscious tension building of a presentation: the order in which arguments and images work so that listeners follow and build trust.

Tools & Platforms

Template system

A reusable set of slides, building blocks, and rules that teams use to build presentations quickly and on-brand.