Infographics in PowerPoint presentations

Infographics have become an integral part of PowerPointpresentations. Theysimplify the visual representation and communication of informationand ensure a smooth flow of information. We at i‑pointingasked our infographic designers what actually goes into good infographics. Find out here.

Infographic definition

Visually presented information and data in an image are called information graphics - or infographics for short. In amixture of text, images, diagrams and, most recently, videos, all kinds of data can be displayed - silent, animated or interactive.

Infographics have been around for thousands of years

You read that right. Infographics are not a novelty or an invention of the marketing industry. She knows how to easily use infographics for herself. Around 17,000 BC There were alreadyinfographics in the caves of Lascaux. Of course, they weren't called that back then (probably not at all), but you can certainly see them as theancestors of infographics. They depicted images from the everyday lives of people at that time. Alsothe hieroglyphs of the ancient Egyptians around 3000 BC. Chr. around can certainly be described aspredecessors of today's infographics. They are symbols that represent words and describe scenes from everyday life, religion and work.

The Scottish engineer and economist William Playfair is considered the father of today's infographics, to whom the invention ofcolumn and line diagrams as well as area and pie charts goes back.

The recipe for a good infographic

The name itself may sound complex and many people lose track when thinking about diagrams. But thekey with infographics is actual simplicity.The three most important ingredientsfor a successful infographic are:A central statement, a visual focus and a clear idea of the target audience.

An infographic is a self-contained story, which consists of different phases. Thecontents are implemented visually. Tools such asIcons,Images, colors, numbers and font sizeare the control elements that run through an infographic like a red thread.

Elements for a successful infographic

When creating infographics, you should pay attention to thefollowing elements.

/Accessibilitytake note - i.e. aconsistently recognizable display style, intelligent colors, few fonts, strong contrasts, simple language.

/Logical structure through selectionand arrangementof the content - i.e. h. Replace complexity with immediate perception.

/ Pay attention tocurrent and correct data - i.e. in the short-lived World Wide Web, data quickly becomes outdated. Would the data pass asource check? Could there becopyright difficulties?

/ Infographics mustbe self-explanatory - i.e. everything important must be included, nothing contradictory should be present.

/ AFind a balance between graphic and textual elements - i.e. texts should be short, concise and meaningful.

/ Pay attention toformat and output - i.e. infographics are accessed on different devices. It is essential that they are displayed correctly on all of them. If the infographic is intended fordisplay on the web, then a format of 16:9is used. If usedfor social media channels, it should be square.

Infographics in PowerPoint presentations are likesmall stories in a big one. Theysupport the statement by graphically representing the quintessenceof it again. In addition, they should beaccurately researched and completely reliable. If you would like to get advice from the professionals for presentation design, then visit us onour homepage. We would be happy to advise you on all questions relating to PowerPoint presentations.

Sources:
https://infogram.com/de/seite/infografik

https://www.infografik-agentur.ch/was-ist-eine-infografik/

https://www.infografik-agentur.ch/gute-infografik-erstellen/